MARKETING

THE

FUTURE

about

maria

Maria Pesce is an established marketer with a decade of experience at early to mid-stage startups and public companies. As a seasoned Brand Lead at Cash App, she spearheads brand marketing for Cash App’s Bitcoin vertical. Maria plays a pivotal role in shaping Cash App’s bitcoin positioning, launching consumer go-to-market campaigns, and expanding bitcoin adoption to new, diverse communities.

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Experience

Maria was a founding member of Gemini’s marketing team in 2014, where she led brand marketing efforts for several years. Maria was a critical player in developing the platform's public image as a safe and trusted exchange, and positioning the brand at the forefront of the cryptocurrency industry.

Additionally, Maria served as a Senior Brand Marketing Manager at Public.com, where she led a dynamic team to produce creative assets for product launches, brand initiatives, and educational content. Her primary focus was establishing Public as the ultimate investment platform for modern portfolios, spanning stocks, ETFs, crypto, NFTs, art, and collectibles.

With a passion for technology, Maria is an early adopter exploring emerging industries like Web3, DeFi, and NFTs, but her heart lies with bitcoin.

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