crypto AND coffee
EVENT leAD
The Crypto and Coffee series was designed to address common misconceptions and questions that the general public has about cryptocurrency. The format of the series involved a "man on the street" style shoot, focusing on topics such as regulation, security, consumer protection, and more.
Our objective was to infuse personality into cryptocurrency by taking to the streets and demystifying this asset class. Through this series, we aimed to provide further insight into how this emerging technology works, thereby destigmatizing it in the eyes of the public.
The event series was launched in three major cities across the U.S.: New York, Washington, D.C., and San Francisco.
We created over 20 videos featuring the Gemini Street Team, comprising a diverse group of Gemini employees and members of our executive teams. The Crypto and Coffee trailer alone has garnered over 2.5 million views.