Gemini earn
production lead
Gemini unveiled Gemini Earn, an interest-earning program allowing users to earn up to 7.4% APY on their crypto investments, surpassing the national U.S. average by more than 100 times. This initiative aligns with Gemini's mission to mainstream crypto by bridging traditional financial products like interest opportunities with the cryptocurrency world.
The campaign emphasizes the unique features and benefits of Gemini Earn that outperform the competition. We strategically advertised across various paid digital channels, including Google Display Network (GDN), and social media platforms like Facebook, Instagram, Reddit, Twitter, and YouTube. This multi-channel approach ensured widespread visibility and engagement with our target audience.
I spearheaded the development of an Earn video aimed at early adopters and adventurous individuals who defy traditional norms. This involved overseeing the video's storytelling, script, voice-over (V/O), product screenshots, and selection of stock visuals, all within a tight two-week deadline. We leveraged this asset across various platforms, including social media, digital channels, and streaming platforms, to effectively reach our target audience and drive engagement.