public crypto

GTM & PRODUCTION LEad

Co-led the marketing launch of cryptocurrency on the Public platform, which included several key components. We initiated a teaser campaign that featured a custom Instagram filter, a t-shirt giveaway, and a microsite to generate excitement and anticipation among our audience. Additionally, we created launch assets such as a product page, paid advertisements, creator content, and animated videos for both digital platforms and TV.

This comprehensive campaign significantly contributed to over 187,000 funded accounts on the Public platform, highlighting its effectiveness in driving engagement and adoption among users.