futuremood

brand lead

Within a week, we brought to life our first FUTUREMOOD x Cash App Bitcoin collaboration. Futuremood, a trendy sunglass brand making waves in the fashion and music scenes. Their new Lil Yachty x Drake collection touting colorful, funky, mood-changing designs paired with a wildly creative content roll out, has the youth engaged.

The Futuremood team purchased a school bus, which they refurbished and branded with Cash App Bitcoin. This branded bus made appearances at prominent events across the West Coast, including Coachella, the Venice Beach Basketball Tournament, Stagecoach, music videos in Joshua Tree, and more. Throughout the summer, they promoted Cash App as their preferred bitcoin brand, integrating co-branding on the exterior of the bus and creating brand touchpoints inside with bitcoin giveaways.

Our primary objective was to increase awareness of the Cash App Bitcoin brand and its capabilities through an eye-catching, low-budget mobile billboard.