OTIS ACQUISITION

GTM LEAD

Led the brand's GTM efforts for the Otis acquisition by Public.com. This strategic move enabled Public members to invest in a diverse range of assets, including NFTs, art, collectibles, real estate, crypto, funds, stocks, and more, all within a unified platform. With just two weeks, I orchestrated the overall strategy, positioning, messaging, and creation of creative assets tailored for both the general public and existing Public customers. This encompassed the development of press kits, blog posts, email campaigns, social media content, video production, paid advertisements, branded merchandise, and collaborations with creators.