PUBLIC.COM BRAND CAMPAIGN
PRODUCER & Media Planner
I played a role in launching Public's inaugural OOH campaign across Manhattan and Williamsburg, showcasing a fresh brand identity alongside real community members. The campaign skillfully balanced the prevailing retail investment excitement with a focus on real people, highlighting their stories and advocating for long-term stability in investing.
We developed branded social videos highlighting authentic stories and investing journeys of prominent members, distributing them across social media platforms and Comcast Direct Response TV (DRTV). These videos collectively garnered 3.8 million views across the United States, showcasing the wide reach and impact of our content strategy.
We collaborated closely with Comcast to enhance our TV ads for optimal performance in Direct Response TV (DRTV) settings. This involved revising our previous ads to align with DRTV best practices, including implementing clear Terms of Service (TOS), adding watermarks, incorporating a strong Call-to-Action (CTA) banner, featuring people prominently, showcasing product screens effectively, and more. These revisions aimed to maximize the effectiveness of our TV ads and improve their impact on viewers.