the lightning network

brand & product marketing lead

We launched the Go-To-Market (GTM) strategy for integrating the Lightning Network on Cash App. This integration allows users to send bitcoin for free to anyone, anywhere in the world, within seconds via the Lightning Network. Customers can now send bitcoin internationally from Cash App to any external compatible wallet, whether it's to a friend, family member, a self-managed wallet, or any merchant accepting Lightning Network payments, all with zero fees.

The Lightning Network transforms bitcoin from being just an asset into a practical form of currency usable for daily spending, bill payments, and global money transfers. We announced this feature to our 3.5 million customers, resulting in over half a million views on our Twitter post. We also expanded our reach internally and externally through collaborations with creator partners.

Our email campaign achieved a remarkable 39.2% open rate, and we observed a 108% increase in positive sentiment on Twitter. The launch of Lightning on Cash App marked one of the top three all-time high days for Lightning product usage and the #1 highest day for Lightning deposits ever.